Introducing Electric Edge

Texas Focus
Electric Innovation in the ERCOT/Texas Region and Beyond

Electric Edge: Texas Focus is a new publication offered by Competitive Assets focused solely on topics specific to renewable energy and emerging smart energy technologies. Our mission: “Provide our readers insight into developing trends specific to renewable and smart energy technology, services, market activities and regulatory policy.” With Texas at the forefront of renewable energy and smart meter deployment, Electric Edge: Texas Focus provides subscribers a single reference point for renewable energy and smart technology information specific to the Texas region.

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***************Featured Article*****************

“Whaddya gonna do about it?”

What a great question and segue into this week’s featured article as posed by Shayle Kann, Senior V.P., Greentech Media & Head of GTM Research. Much has been and is being written about renewable energy and to that end those underlying technologies that are making renewable energy feasible, cost effective and capable of playing larger rolls in what has been the incumbent energy footprint. Of those writings one theme continues to emerge, one in which establishment meets new and developing technology. Three words that have for decades caused pause, apprehension, and immediate, “there is no way we will ever go that direction” response within the energy sector. New and developing technology that is not waiting, that demands recognition, that is pushing the envelope of application, acceptance, valuation and above all a place in the energy tool kit. A paradigm shift of such magnitude and on such a scale that all involved will be tasked with the one question, “Whaddya gonna do about it? “.

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